You have a great new product and you have your messaging content ready to go. Or, you have sold offline for many years but you are looking to take the online sales plunge. Now, all you need is a way to sell online. Many simple DIY e-commerce solutions are available to small-medium sized businesses but, many stores fail due to not following these 10 guidelines. If you follow these proven metrics, your business will have the ability to compete on a level playing field with big-box retailers and many times win.