Long gone are the days when effective marketing messages are all about you and how “great” you are. Today’s consumer, whether B2B or B2C are not only overwhelmed with marketing messages, but also have an overabundance of options on how and what they receive and view. Your messages MUST provide value to them… and if they don’t, you will be ignored! In this fast-paced session, Paul will outline a simple construct for a customer focused marketing message and Vince will dive into real methods of finding out what your customers really need.
